The Victoria ISD Communications Department has been recognized for excellence in school public relations, earning multiple Texas School Public Relations Association (TSPRA) STAR Awards. The department competed in the 15,000 students or less category and received accolades across various media and publication categories, reinforcing its commitment to transparent and impactful storytelling.
The TSPRA STAR Awards celebrate outstanding school communications and marketing efforts, recognizing exceptional work in print, digital, and video content that engages school communities. Each year, school public relations professionals across Texas submit their best work to be judged by experts in the field.
VISD Communications was honored with two GOLD and four SILVER awards for its work in magazine publication, feature writing, edited news releases, and video storytelling:
GOLD Awards:
Magazine – 125 Years of VISD by Ashley Alvarez
Video – News/Information – Safety and Improvement Updates for the 2023-24SY by Ashley Alvarez
SILVER Awards:
Published News or Feature
School Matters: Celebrating 125 Years of Visionary Education: VISD’s Enduring Legacy by Graisyn Nieto
School Matters: Exploring and Empowering Education Through Choice in VISD by Ashley Alvarez
School Matters: Tackling Chronic Absenteeism: A Unified Effort by Victoria ISD by Ashley Alvarez
Published News Release, Edited
Building the Future: STEM Middle School Students’ Journey in Crafting a Cutting-Edge Robot by Graisyn Nieto
This year’s achievements add to VISD Communications' continued success in school public relations. Since 2022, the department has earned two Crystal Merit Awards, 18 Gold STAR Awards, and 10 Silver STAR Awards, further solidifying its reputation for excellence. Additionally, Ashley Alvarez, Executive Director of Communications and Public Relations for VISD, was named TSPRA Rookie of the Year in 2022 for her leadership and contributions to enhancing district communication.
“These awards represent the dedication and hard work of our Communications team in sharing the stories of VISD’s students, staff, and initiatives,” said Alvarez. “We are honored to receive this recognition from TSPRA, and we remain committed to keeping our community informed and engaged.”
The VISD Communications Department plays a vital role in promoting the district’s mission of Achieving Excellence for All by producing high-quality, transparent, and engaging content across multiple platforms.